Packaging Design - Mystique Wine
Mystique is a conceptual wine brand created to capture a sense of elegance, exclusivity, and intrigue. The goal was to develop a full brand identity and packaging system that would stand out on the shelf while appealing to a luxury-focused audience. From initial research to final presentation, the brand was crafted to feel both timeless and bold.
Research and Strategy
The project began with a brand audit, which helped identify competitors in the wine industry, analyze packaging trends, and define the target audience. I explored how high-end wine brands communicate quality through design and pinpointed visual cues associated with sophistication and mystery. A stylescape was then created to guide the visual tone and inspire the direction of the identity.
The brand centers around the themes of luxury and mystique. I chose a black and gold color palette to communicate elegance and richness, while drawing inspiration from 1920s Art Deco design. The logo features bold lines and geometric forms that evoke a sense of drama and high-end appeal. A tiger was selected as the central icon to represent strength, power, and mystery — qualities that elevate the brand’s persona and align with luxury and exclusivity.
Visual Identity
The packaging design reflects the brand’s visual identity through a sleek, minimal layout paired with strong visual storytelling. I designed a wine bottle label that showcases the tiger mark prominently, supported by gold detailing and structured typography to emphasize refinement. The materials, colors, and finishes were all chosen to enhance the perceived value and desirability of the product.
Packaging Design
To demonstrate how Mystique could live beyond the shelf, I extended the brand into a digital and print presence. This included bold, eye-catching social media layouts for platforms like Instagram, LinkedIn, and TikTok — each tailored to maintain a cohesive voice while engaging different audiences.
