JPA Architecture - Brochures and Banners
I designed two brochures and two large-format pull-down banners for JPA Architecture to support their marketing and recruitment efforts. These materials were created for use at job fairs, career expos, and client-facing events to help establish brand presence and communicate the firm’s capabilities in a clear, professional way.
Pamphlet Design
The brochures were intended to be informative yet approachable handouts for potential clients. They feature a clean, structured layout that highlights the firm’s services, process, and past architectural work. I worked closely with the JPA team to select which projects and information to include, then developed a consistent layout that aligned with their existing brand identity. The design uses concise copy and generous white space to allow the firm’s renderings and photography to remain the focal point.
Event Banners
The banners were designed to create a strong visual presence at in-person events like job fairs and industry booths. Each banner showcases architectural imagery and brand messaging, using a bold, minimal layout to ensure legibility from a distance. The goal was to capture attention quickly while maintaining a refined, professional tone that reflects the firm’s design expertise. All typography, color, and layout choices were made to stay fully on-brand with JPA’s visual identity.
In-Use Display
One of the final banners was photographed in action at the University of Cincinnati DAAP Job Fair, showing how the design performs in a real-world setting. This helped confirm that the layout, scale, and visual hierarchy were effective for crowded environments, allowing JPA to stand out while staying true to their brand’s aesthetic.